Here are few things you could do to help you well represent your brand to your audience online.
1. BE UNIQUE: stand for something online, be known for something.
2.USE A WELL IDENTIFIABLE PROFlLE PICTURE: let your profile picture speak about your profession or the problems you solve.
3. HAVE A GOOD NAME AND LOGO:
Please avoid wrong spelling of your name, so that your customers can easily locate you when they need you.
Avoid names like ” Itsyourgell heryour” “Haryam Hardukey bayby” “Sexy Hermarkar” or “lovely dayveed” .
Except if this is your brand name that your audience will easily remember.
4. Be consistent:
Post contents, tell stories and always educate your audience about your product, make them ask you questions so that you will be able to differentiate your audience.
Let me tell you “everyone online can never be your audience”.
So you need to filter your audience out of the crowd.
A good example is your facebook,instagram account. All your friends aren’t your audience.
Only the people that need the service you are rendering are there…
5. POSITION YOURSELF AS AN AUTHORITY TO YOUR NICHE:
Never look down at your self as nobody, greatness begins from the mind first, twek and post your pictures like a profesional in your field…
You Are Great.